Whither the Web? 1996
by Alan Zisman
(c) 1996. First
published in Computer Player, March 1996
Even though it?s being hyped as the next big thing,
the Internet is
over twenty years old-- older, for example, than personal computers.
For
most of its life, however, it remained a well-kept secret... used by a
relative handful of academics and university students, who were
prepared
to put up with learning Unix in order to exchange text-based e-mail,
scientific
papers, and Usenet gossip.
The Web Changes Everything
A relative newcomer to the collection of Internet
protocols, the World
Wide Web also arose from the same international academic community--
first,
in 1989, from the European CERN research physics center came the Web
itself--
with its hypertext links, and HTML page description language, making it
easy (at least relatively) to create Web pages. This wasn?t enough to
spark
the explosion, however.
This basic Web was still a text-based, Unix
phenomenon... and can still
be accessed that way, using programs like WWW or Lynx with a text-only
shell account. But the big breakthrough happened after the addition of
Web browser software-- starting with the ground-breaking Mosaic,
distributed
for free for Unix, Windows, and Mac, by a software team led by Marc
Andreeson,
from the University of Illinois? National Center for Supercomputing
Applications.
Whatever platform it ran on, Mosaic made it possible
to easily navigate
the Web-- pointing and clicking on coloured hyperlinks, or by typing in
a standardized (if obscure-looking) HTTP address. By running on
graphical
computer screens, it allowed Web pages to resemble real publications--
if with a somewhat limited range of layout possibilities.
As well, it allowed Web pages to embed graphics, and
even other media
types such as sound or video. With this single program, the Internet,
and
particularly the Web became much easier to navigate, and at the same
time,
became visually exciting.
Suddenly, the computer science and physics types on
the Web were joined
by the art students and then the alternate music scene-- in a rarely
seen
alliance of left-brain and right-brain types. A little later,
businesses
started moving onto the Web-- spurred on by both the explosion of
interest
(and hipness) of the Web, and because rules limiting commercial use of
the Net were abandoned, along with US government funding.
The result was the 1995-era Web-- rapidly growing
number of home-pages,
along with rapidly growing numbers of users. Massive media coverage.
Stock
market hysteria as Web browser maker Netscape (Marc Andreeson?s new
company)
issued shares-- even though the company?s sales figures were virtually
non-existent. Businesses from large to small rushed to establish a
presence
on the Net-- meaning on the Web, though often without a clear plan of
what
that meant.
Or Does It?
Despite the hysteria, the 1995-era Web suffered from
some limitations.
As ?surfing the Web? became a cultural cliché,
actually finding
real information was often hit or miss... and even if you found
something,
you often had no way of telling if what you found was actually true.
In addition, despite claims of interactivity, the Web
was actually less
interactive than much of the older, text-based Internet activities.
While
Usenet groups, for example, thrived on the back and forth of (often
argumentative)
communication, all people got to do on the Web was read. Look at
graphics.
Listen to music, maybe. But nothing that was essentially more active
than
channel surfing on TV.
And if you were, like most new users, accessing the
Web via a modem
connection, you might start to find all those media types more a source
of frustration than excitement. Graphically intensive pages become less
fun to look at it they take two minutes or more to appear on your
screen.
Were you willing to spend half an hour to download a 90 second video
clip?
And businesses, seeking new markets were stymied in
several ways-- first,
a series of widely publicized security breaches made Web-based commerce
seem unlikely. (Ignore that giving your credit card to a waiter or
gas-station
attendant has a higher risk of abuse). And the magazines such as Time,
making content freely-available on the Web, were still waiting for a
way
to make some money... even a fraction of a cent per viewer.
Where From Here?
Despite everything, the Web is booming. Here are some
trends to keep
an eye on:
-- Higher speed access. Late in ?96 or early next
year, we?ll see a
big move by some big companies to provide higher speed access to the
Web.
Cable companies like Rogers are already test marketing using your
already-installed
TV cable as a way to provide access speeds over 20 times what you can
get
with a traditional modem. Cable modems are actually a variation of
ethernet,
and will allow users the sorts of ongoing, high-speed access currently
limited to University and corporate network users. But first, the cable
companies need to make their currently send-only routers
bi-directional.
The phone companies are planning their own moves-- but
since these require
replacing millions of kilometres of copper wire with fibre-optic cable,
these may take longer to come to fruition for most users.
Either way, however, expect a shakedown in the local
Internet Service
Provider industry. These small businesses can continue to survive by
providing
services missed by the telecommunications giants-- such as helping set
up and maintain Web pages.
-- Fancier, more interactive Web pages. HTML, the
language in which
Web pages are written, is an evolving standard. New viewers, such as
Netscape
version 2.0 or Microsoft?s Internet Explorer (also at version 2.0) are
pushing the limits, often in contradictory and non-standard directions.
Just at the point where ?official? HTML now includes fill-in-the blank
tables (and these are now supported by most Web browsers), Netscape
introduces
frames-- a scrollable page within a page. Only viewable with Netscape
2.0.
Add-ons for the most popular browsers extent Web pages
in other directions.
Real Audio, for example, plugs into Netscape and Internet Explorer, and
allows real-time audio... with more or less the sound quality of AM
radio.
Now you can hear sounds without having to first download a large file.
VRML allows users to explore 3-D, virtual-reality
spaces. The WebLouvre
was a high-class Web site, circa 1994. The next generation Cyberspace
museum
will allow users to stroll down corridors, choosing where to explore.
More and more traditional software programs, such as
word processors,
are allowing users to output pages in Web-HTML. This is spreading to
other
software types-- Adobe PageMaker 6.0, for example, for
desktop-published
pages, while Software Publishing?s ASAP now allows you to output
presentation
slides to the Web. The layout limitations of HTML are being overcome as
electronic publishing tools such as Adobe Acrobat merge with Web
browsers.
-- Increased interactivity. Unix workstation
manufacturer Sun has been
promoting a C++-like language, Java, as perhaps the ultimate Web
add-on.
Java permits software developers to create Web-based applications... a
user would download the application, to run on their own machine--
independent
of their own platform or operating system.
Some imagine that this could result in a dramatic
change in personal
computers as we know them. Windows, Mac, OS/2... none of this would
matter.
Hard drives? We don?t need no steenking hard drive. Suddenly, companies
as different as database-giant Oracle and IBM are seriously looking at
producing a low-cost Internet-connection machine-- perhaps with 4 megs
of ram and no hard drive, using a Java-aware Web browser in place of a
traditional PC-operating system. Some predict a future in which
Netscape
replaces Microsoft as the dominant software company (a vision greeted
with
glee in some quarters).
Others suggest that this is over-optimistic. Relying
on Java means giving
up the independence of the personal computing revolution, and
returning
to an updated version of the dumb-terminals of the ?70s. And until
throughput
increases dramatically, waiting to download a Java application is going
to be sssslllooooowwww. And estimates of a sub-$500 Internet box have
tended
to leave out a monitor-- suggesting that users will be willing to hook
up their computers to their home TV set. Remember word processing on a
Commodore-64 or Apple II in 40-character per line mode on the TV? Not a
pretty picture.
-- Better searches. Traditional (i.e. two years old)
search engines
like Yahoo and Lycos have been joined by others-- Alta Vista, Inktomi,
Web Crawler, and others. Software such as Quarterdeck?s WebCompass can
help users find what they want.
And it can work. My grade-9 daughter, Kate, has
started to rely on the
Web as a source of information for school projects. A few days ago, she
used several Web search engines to help her find information on
Canada?s
Ojibwa Indians-- and she found lots... traditional stories, pictures of
art and crafts from traditional and modern sources, and more. But she
still
had to weed this out from literally hundreds of so-called ?hits?...
many
about a herbal cancer treatment called Ojibwa tea, but too many others
with no clear relation to her topic. Expect things to continue to
improve.
-- Economic changes. Commercial content providers are
waiting for micro-charges.
Right now, no one is prepared for the bookkeeping involved in keeping
track
of billing millions of users flitting from Web page to Web page. Expect
that to change this year. And that means the end of the free ride. No
more
free reading of Time or PC Magazine... instead, expect a tiny charge
against
your credit card, every time you click on a commercial content
provider?s
page.
In reality, this may be a positive change. When
companies can actually
make money from the Web, users will be able to expect an explosion in
the
availability of real information-- today?s content is still just a
limited
experiment.
The issue of credit-card security on the Web is
overblown, but widely
believed. Credit cards are not secure-- not when users quote numbers
over
phone lines to strangers, happily fill out blank credit-card forms to
rent
a Nintendo system, or let anyone take their card out of their sight to
run off the form... but businesses on the Net are needing to provide a
higher standard of trust. We?ll see if 1996 will result in a public
perception
that the Net is safe for commercial transactions. I?m not sure it will
happen.
As a result, some suspect that by late 1996 or early
1997, many businesses
that have rushed onto the Net will pull back-- having discovered that
they
established a presence on the Web without having a clear idea why,
these
sites will either be shut down or will simply be abandoned to stagnate.
Other companies, with a more clear Internet business plan will, by
contrast,
flourish. Just like business in more traditional milieus, business on
the
Web will continue to require a lot of planning, an ongoing commitment
to
work, and more than a little luck.
-- Sex and hate will continue to be big. No doubt
about it, users will
continue to find sexually explicit, racist, and other antisocial
material
on the World Wide Web. And the anarchy/freedom of the Web will make it
impossible to control by national lawmakers... remember, it?s just as
easy
to access a Web site half-way across the world.
At the same time, while these pages get a lot of
publicity, they do
represent a tiny fraction of what?s available on the Web (but a popular
fraction-- try connecting to Playboy?s Web site, for example). And
other
fringe technologies have outgrown an early flirtation with
pornography--
look at the evolution of home video rentals, for example.
This creates an opportunity for home-software based
solutions, such
as Vancouver?s NetNanny, which allows parents or teachers to set up a
system
that limits access to approved Web sites.
One thing?s for sure-- the Web is constantly evolving.
If each ?human
year? equals seven years in a dog?s life, we may imagine ?Web-years?;
at
the current rate of change, a human year like 1996 should count for
about
10 years in the life of the Web.