CAASTing about for pirates
by Alan Zisman
(c) 2001. First
published in Vancouver Computes,
June
2001
While the recording companies and their war on
Napster-using music consumers
to protect their copyrights and profits got most of the media
attention,
a similar battle has been brewing between the Canadian software
industry
and their customers.
CAAST (the Canadian Alliance Against Software
Theft), an industry
group representing a dozen or so of the biggest software producers?the
likes of Apple, Adobe, Corel, Microsoft, and Symantec?declared the
month
of April ?Amnesty Month?, and offered businesses and organizations such
as schools a month to clean up their act in regards to the use of
unlicensed
software.
Declining growth in hardware sales has resulted in
pinched profit margins
for software producers as well?software is most often purchased in
conjunction
with new hardware. As well, many business and home users are breaking
free
from the urge to upgrade as soon as a new software version is
announced.
Fewer than 20% of MS Office-usersupgraded to Office 2000, while the
next
version, Office XP is already hitting the store shelves.
CAAST suggests that Canadians have a higher rate of
unlicensed software
use than our American cousins. CAAST claims Canada had a 39% piracy
rate
in 1997, compared to a 27% south of the border, and estimates that the
difference cost Canadians some 22 thousand jobs, $2.7 billion in sales,
and $750 million in tax revenues.
1999 figures quoted by CAAST claim that piracy costs
in BC alone added
up to $77 million in retail sales and nearly 4000 jobs. Overall, the
organization
claims that together, the US and Canada account for US$3.6 billion in
piracy,
with worldwide piracy estimated as costing the companies some US$12
billion.
These figures can be debated? even if accurate, many
home users pirate
programs that they would never consider purchasing. And widespread
piracy
can help boost a market leader into a monopoly position.
But with profits falling, any decrease in the rate of
unlicensed software
shores up the software companies weak bottom lines.
Hence CAAST?s recent campaign. Software piracy can be
dealt with as
a crime under Canada?s Criminal Code or as a civil matter. CAAST has
pursued
sellers, both of pirated software and of hardware bundled with
unlicensed
software. While they haven?t (so far) been actively pursuing individual
software users, they have been prepared to challenge corporations and
other
organizations. Typically, these groups reach an agreement with CAAST to
keep the matter out of court, generally including buying all the
unlicensed
software at full retail prices. As well, over the past eight years,
CAAST
and its US-counterpart, the Business Software Alliance have received
about
US$58 million in penalties from companies with unlicensed software,
with
this amount going to fund the two organizations? education and
enforcement
programs.
As part of the April amnesty, CAAST stated that any
organization registering
with them would be ?excused from penalties for software violations
occurring
prior to April 1, 2001?. Using direct mail and radio advertising, CAAST
aimed to contact 20,000 businesses in Vancouver, Calgary, Edmonton, and
Winnipeg.
Businesses were not the only target. For example,
principals at several
Vancouver schools received a letter from the group. In turn, the school
district?s Judy Dallas sent a memo to all the principals noting CAAST?s
interest in schools, pointing out the possible penalties for use of
unlicensed
software, and outlining practices that all of Vancouver?s schools
should
follow to keep track of software licenses and usage.
I don?t know whether CAAST will end up visiting any of
these schools,
but from the point of view of the software industry, it may not matter
much-- as a result of the campaign, a number of schools rushed to get
in
their purchase orders for software that had somehow accumulated,
unlicensed,
on all those computers they had aquired over the years.
Things may change.
On the one hand, software companies like Microsoft are
toying with the
idea of trying to move customers to a rental model?which has been
common
practise for years for mainframe computer software. A variation on this
would involve ASPs, application service providers offering customers
access
to software online?for an ongoing fee.
Users wanting off the software licensing treadmill
without resorting
to software piracy, on the other hand, have an increasingly viable
alternative
in free or open source software. While this business model is still
evolving,
open source companies like Red Hat are making their products available
for free downloading, while hoping tomake a profit by charging for
support.
Users can cut the cord completely, opting for free
operating systems
such as Linux or Free BSD, along with a growing number of productivity
applications?office suites such as ApplixWare or Sun?s Star Office,
graphics
software like Gimp. Even games are appearing for the open source OS. Or
users can choose to keep using their familiar Windows operating
system?after
all, most of us paid for it along with our computer hardware, while
trying
out Windows versions of Star Office, Gimp or the Software 602 office
suite.