Taking a stand on technology
by Alan Zisman
(c) 2001. First
published in Vancouver Computes,
March
2001
Here in SuperNatural BC, we like to believe that in
our connection to
the mountains and the shore. At least in the big city, we tend to
support
what we see as the good work done by environmental organizations from
Greenpeace
(which originated here in Vancouver over 30 years ago) to the Western
Canada
Wilderness Committee.
At the same time, we're a proudly high-tech city.
While lacking a local
Microsoft, we've got a growing number of technology companies. We've
got
a high rate of computer ownership and Internet use, with growing
numbers
of subscribers for broadband connections like cable and ADSL. Most of
us
see technology and environmental awareness as perfectly compatible.
So what's going on when nonprofits like the Rainforest
Action Network
(www.ran.org) pays for advertising
space
in the New York Times to attack the Internet and oppose computers in
our
schools?
The ads, last fall, were actually placed by the
Turning Point Project
(www.turnpoint.org), a coalition
of about 80 socially-minded nonprofits. They want to open a debate
about
what they refer to as 'technomania', the idea that technological
progress
is by definition always good, that change has to embraced without
question.
They have been aided in this mission by the Public
Media Center (www.publicmediacenter.org),
a
nonprofit
ad agency, whose president Herb Chao says there's a need to
counter "ideas that are simply disguised propaganda for certain
economic
interests".
Obviously, not everyone agrees. They've been attacked
as neo-luddites,
with a knee-jerk opposition to technology. Libertarian and open-source
software spokesperson Eric Raymond dismisses the Turning Point ads as
coming
from "the spoiled rich children of all ages, confident that they and
only
they know the right way to live and that all change not under their
political
control is bad".
Don't count on governments to want to debate the
direction of new technologies.
During the recent campaigns both in Canada and the US, the only
discussion
was about which party would do more to foster high-tech growth.
Locally,
we got to see Jean Chretien showing how he could get down after-hours
in
the pub with Yaletown tech startup employees.
Turning Point is coalition between groups ranging from
environmentalist
Rainforest Action Network to the media watchdog Center for Media and
Democracy.
RAN president Randy Hayes sees a connection between environmental
action
and technology: "You really can't save the rain forests unless you deal
with the big picture".
The result has been a US$1 million ad campaign,
placing a series of
five ads covering topics ranging from genetic engineering to
big-business
farming to globalization. And then there was the one titled "The
Internet
and the Illusion of Empowerment". It suggests that it is a myth that
access
to the Internet somehow makes us all equal, that my personal webpage
somehow
gives me the cloat of a media conglomerate like AOL-Time-Warner. The ad
suggests that the global network aids big business more than the rest
of
us.
Certainly, new technologies have down-sides, often not
recognized until
much later. At the beginning of the 20th century, media pundits
welcomed
the new technology of the automobile which, they claimed would make our
cities safer, with fewer runaway horse accidents, and cleaner, with
less
horse droppings.
Jerry Mander, who wrote much of the ad copy and is the
author of "Four
Arguments for the Elimination of Television" suggests that "technology
should be assumed guilty until proven innocent". He points out that the
US government used to fund an Office of Technology Assessment, mandated
to report to Congress on the effects of new technologies. Mid-90s
budget
cutting chopped it away, leaving no one to critically examine
technological
change.
The ads suggest technology companies of promoting
technology as always
positive and the answer to all the world's problems. An ad titled
"Techno-Utopianism"
suggests: "Descriptions of new technologies are invariably optimistic,
even utopian. That's because most technology news originates from
corporations
who profit from it." While claiming to open debate, the ads have been
as
uncompromisingly negative, comparing companies promoting computers in
schools
to drug dealers hooking young customers with free drugs.
As a teacher, working with young people and computers,
this hits me
where I live. Clearly, computers in the schools are not the answer to
all
the problems in education. Clearly schools need textbooks and libraries
and not just computer labs. But equally clearly, computers and Internet
access have an important place in today's schools.
But the Turning Point ads are right. We need to
discuss and debate the
direction of technological change, and not blindly rush into an
overly-hyped
future. Perhaps the recent downturn in computer sales along with the
'adjustment'
of dot.com stock prices are signs that this is happening.
Turning Point organizers say their ads have had an
impact. They claim
tens of thousands of responses, letters, phone calls, and yes, even
e-mail.
For despite the ads, these critics of technology all have their own
websites.